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If companies want to promote a product or hold a press conference, they will make promotional events to help them communicate with existing clients or get them acquainted with potential clients. A lot of event management companies and organizations will provide service to a variety of affairs including corporate events, marketing programs, communal entertainment events, or private special occasions. Over 500 billion US dollars are being spent annually on Event Management for organizing the different types of events worldwide. The various application of the Event Management includes management of wide range of events like birthday parties, weddings, management of exhibitions or trade fairs, fashion shows, musical night, theme parties, festivals, product launching, or even organizing of Olympic Games and many more.
Clients generally rely on event management companies to handle a specific scope of services for the given event, which at its maximum may include all creative, technical and logistical elements of the event. An event manager is someone who is mainly responsible for the organizing an event. He/she go by many different job titles, but the core function of their work all falls within the realm of events management, The planner may research and recommend themes for the event; outline the many facets of an event; locate the proper venue; arrange for food and beverages; send invitations; provide transportation and accommodations; coordinate event staff; and conduct a post-event evaluation. He/she supervises the event through analyzing the various situations like site surveying, site designing, budget of the client, technical design, health & security, crowd management, checking for sound, light & video at the event site and security, etc. He/she collaborates with the clients and assists them in planning and executing the event. Event managers and their teams are often behind-the-scenes running the event. Event managers may also be involved in more than just the planning and execution of the event, but also brand building, marketing and communication strategy. Event managers are experts at the creative, technical and logistical elements that help an event succeed. Some event planners specialize in one area such as weddings, while others will tackle almost any assignment. A high number of event planners started by doing one aspect of event planning (such as catering), then expanded to eventually handle all aspects of the event.
Excellent analytical and organizational skills are one of the most important qualities that an event manager should have. The planner coordinates all the details to help the event run smoothly and meet its objectives. Creative problem-solving skills are helpful, as is a sense of logistics. Communication is also an essential skill. The event planner must be able to comprehend the host’s objectives. He/she must be able to interpolate those objectives impeccably into the event itself. He/she must be able to motivate staff and promote the event. Being socially savvy and having great interpersonal skills are necessary to event planning. Event planners may be expected to interact with people of all ages and all socio-economic groups, and may even need to acquire some cross-cultural skills. High energy and a positive attitude can be helpful when trying to plan an event.
While starting an event planning service doesn’t require a specific college degree, business education and experience is helpful. Anyone who is interested to make a career in this field must complete a graduate degree or diploma from accredited universities or colleges. The study of Event Management includes developing the various skills like organizational skills, technical knowledge, personal relationship, marketing skills, human relations, budgeting, risk management, etc. in the students. The various career opportunities which are available after completing the course include career in Event Management Consultancy, hotel, travel & hospital industry, Advertising industry, corporations, Event Budgeting & Accounting Companies and media, etc.